Illiterate Businesses

This is More or Less What this Blog is About

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Let it be known that the contributor of this example of egregious product branding, Julie from Toronto, first attempted to right the wrongs:

"I actually emailed the company awhile back suggesting – as politely as possible – that they might want to replace 'Less Calories' to the grammatically correct 'Fewer Calories'. I can’t remember the exact exchange but they told me what the new tagline was to be, and it was equally egregious. I gave up and made some crack along the lines of, 'What can you expect when the product name itself is an adverb modifying a noun?' – in a world where adverbs are becoming extinct!"

I'm still struggling with what "The most protein for the least calories" might mean. Even if they were to render that statement grammatically correct, does it mean that they are offering the buyer some sort of trade?

Vowels are Going Fast!

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An anonymous fan of this site snapped this photo. It appears that the store has already liquidated all of its Es, which is not a surprise given that E is the most-used letter in many languages, including English. 

They Don't Grow them Literate Here

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There is something very fun about the lettering used on this sign ... or should I say the lettering and numbering? At any rate, the mixture of caps, small-caps and lower case conveys the kind of creativity that I appreciate in small-businesses.

Thanks to the anonymous, single-named "Michael" for this contribution.