Once again, I will avoid comment on the misplaced apostrophe in this business card (because the problem has become boring in its ubiquity and, for all I know, may be accepted now - although don't you think it's ironic that while the era of texting is all about shortening words, it's becoming more and more acceptable to ADD apostrophes where they aren't needed?!).
Instead, I will marvel at the use of Orville and Wilbur's last name in place of "write". A comma is also missing, as is a dot (because an ellipsis needs three of them). I was certain that "Gobos" must be a gross error, but the contributor informed me that it refers to a kind of lighting ... although I think "Gobo Lights" would have been a better choice on this card, which promises me "much much more" - but I don't think I could stand it.
In all fairness, the front side of this card is error-free.
Thanks to A-J for this contribution!
As a small business owner, I am always amazed that so many of them do not pay attention to the details. Small business owners need to pay just as much attention to their business cards and signage as they do they product or service they are trying to sell. Pay a little more and get it done right.
Posted by: Mike McDermott | November 29, 2011 at 11:07 AM