ALL MY TROUBLES SEEMED SO FAR AWAY ...
(click photo to enlarge)
Today they're back and worse than ever. OK, at first glance, this may appear to be simply a bad name for a company. Encouraging people to buy yesterday's flowers lacks a certain amount of inspiration, while promoting tomorrow's gifts doesn't indicate the most savvy business mind at work - does this company make any money TODAY?
But look closer, dear reader, it gets worse. Squint a little and read the upper left corner of the sign. That's right ... it is supposed to say "For all Your Yesterdays and Tomorrows"! The apostrophes shouldn't even be there.
it is great!
Posted by: Petrov | November 15, 2007 at 04:07 PM
It quite clearly means:
"For all your yesterdays and tomorrows"
"All your yesterdays" and "all your tomorrows" seem to be normal expression. They've just combined them. And I don't see how the apostrophes cause any problem here.
Posted by: John Anderson | March 29, 2007 at 11:22 AM
It's this simple: they've pluralized "yesterday" and "tomorrow" - though, to be honest, I seem to have only one of each on any given day. Even if you can get around that fanciful notion, plurals don't get an apostrophe. Possessives do.
Now, if they hadn't begun it with "For all your ..," I could safely assume that the shop is owned my a Mr./Mrs./Miss/Ms Yesterday and Tomorrow. Perhaps these people are a kind of "vox populi" for a journalist with a time machine? "Mrs. Tomorrow, what do you think of the ongoing attempts to create a paperless office in the 2060s?"
Just a thought.
Posted by: KG | March 09, 2007 at 11:53 PM
How do the apostrophes obscure the meaning?
Posted by: J | March 08, 2007 at 04:55 PM